Branding Intro




Often overlooked by entrepreneurs, the brand of a company is absolutely a vital piece to a business' success. Anyone can make clever shapes and such that tickle the vanity of the business owner. But the business owner's own opinion of the logo is far less important than the initial impression that is subconsciously made by those in the target market. The logo is most often the very first thing the eye is drawn to on a website, and the emotions that the visitor feels in those first seconds become the lens that they see through as they engage with your company.







People naturally love authenticity. When you meet someone who does what they say, who is the same person every time you run across their path, who is straight-forward when they talk to you... doesn't it build trust in you? This is what good branding does for your business. Your "brand" is a descriptive representation of who you are, what you value, how you behave, and who you serve. It is seen in visual elements like colors, shapes, and fonts. It is also heard through the language and tone when you write. Whether you perceive it or not, everyone feels emotions when they look at, read, or hear something. Branding is the process of being very intentional with what you "say".

Developing a strong brand often starts with a logo - that visual piece that encapsulates the essence of your company or organization. When you have a logo that stimulates the perceptions, emotions, and assumptions that accurately describe who you are, you have set the stage for building trust with a potential client. If we have done our job, by the time they speak to you for the first time after seeing your logo, looking at the style of your site, and reading the content on each page, they are already thinking, "I think this is the company I want to work with." We have helped you put the ball on the tee. Now you're ready to knock it out of the park and show them, "Yes, I am exactly who you think I am." It all starts with a logo. From there, we build a consistent brand throughout your project.

Quality branding creates a consistent experience for your customer. Consistency builds trust. Trust builds loyalty. Loyalty builds your business.

The Emotional Impact On Consumer Decision Making Free eBook

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