Graphic design is like 3D immersion into a brand's personality. Once the initial branding process is done, either by us or by others, the stage is set for our designers to be able to create any supplemental items you may need in order to do your business. This is all to coordinate perfectly with your brand.
GRAPHIC DESIGN
Graphic design is like 3D immersion into a brand's personality. Once the initial branding process is done, either by us or by others, the stage is set for our designers to be able to create any supplemental items you may need in order to do your business. This is all to coordinate perfectly with your brand.
GRAPHIC DESIGN
Consider the cover design of the last book you read. Unless someone you think is seriously awesome suggested the book to you, you likely chose it based off of the cover design. While this is a very literal example of the importance of graphic design, it's also perfectly metaphorical. People choose to patronize companies, or heck, even read their ads or website, based off of the emotions they feel from the imagery. In the marketing world, we spend a ton of time getting the words and messages just right, so it can be a slap in the face when a bad service or product "wins" in the market due to great imagery. But instead of getting all upset about it, we at JCI embrace it, and have a full department of our company dedicated to graphical excellence.
So many people (so many) come to us with some great idea, written out on the proverbial napkin. Much of the time, these ideas need backing, as in, financial investment from rich folk. Thing is, those rich folk are not only wise, they are human. In this, they are as susceptible to their initial emotions and feelings about an innovation or idea as anyone else. This is where we can help, giving an idea legs to get where it needs to go: FUNDING.
It's one thing to hand someone a well-designed business card. Sure, this says that you know the importance of getting your brand in someone's hands. But you reach a new level of polish when you take the time to brand other items that you put in front of your would-be customers or clients. There is a subconscious reaction that people have when even the details of a person's business are (or are not) thought through - it builds confidence in them that you will pay the same attention to the details of their wants, needs, and desires.
